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Bollywood drama in the research world

Researchers are forever looking for newer ways of engaging and understanding consumers. In this paper, I will be discussing how Dramaturgy, a concept borrowed from the study of theatre and introduced to sociology, can be applied in consumer research...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sandeep Dutta, Kavita Rahman Gulati
Company: KANTAR TNS Malaysia
June 15, 2014
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Citation

Dutta and Gulati (2014a, June 15). Bollywood drama in the research world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bollywood-drama-in-the-research-world-8162